Conversion — 30 points
Whether your headline says what you actually do, whether there's a clear action to take, whether someone can enquire without hunting for a contact page, and whether anything proves other people trust you.
Free website audit tool
Find out why your website isn’t bringing you customers
Enter your address and we’ll scan your homepage for the 21 conversion factors that decide whether a visitor becomes an enquiry. You get a score out of 100, every problem in plain English, and the evidence behind each one.
The Lead-Leak Scorecard · 21 conversion checks · No signup · No credit card
What the audit actually checks
Twenty-one checks across four areas, weighted by how much each one affects whether a visitor turns into an enquiry. Conversion and contact carry the most weight because that’s where most business websites lose the money they’ve already paid to earn.
Contact & trust — 25 points
Tap-to-call, a real email address, chat or messaging, your business location and opening hours, and the credibility signals a cautious first-time buyer looks for before sending money.
Findability — 25 points
Your page title and search description, a single clear H1, a secure connection, mobile setup, and the structured data that decides whether you can win rich results.
Speed & health — 20 points
Your server's measured response time, page code size, scripts blocking the render, image descriptions, and whether text compression is switched on.
Why you can trust what this report tells you
Most free website graders are built to make your site look broken, because a frightening score sells a call. That’s a bad trade: you find out nothing useful and you stop believing the tool. This one is built the other way round.
We show you the evidence
Every finding prints what we actually saw — your real title text, the button label we matched, the measured milliseconds. You can go and check our work rather than take our word for it.
We don't score what we can't see
If your site builds its content in the browser, an automated HTML scan genuinely can't read it. We skip those checks and say so, instead of reporting them as failures to inflate the problem count.
And the limits, stated plainly
This reads one page — your homepage — and it reads the HTML, not a rendered screenshot. It can’t judge whether your design is any good, whether your copy persuades, or how you rank for a given search. Page size and script counts are rough proxies for speed, not real Core Web Vitals, and the tool labels them as such. A score of 100 means you passed 21 specific checks, not that your website is finished.
Every check, and what it looks for
Most website graders keep their checklist to themselves. Here is the whole thing — what each check inspects, and why it costs you money when it fails. You can work through this list by hand without ever running the scan.
Conversion
30 pointsImproved by UI/UX design
These five decide whether someone who lands on your homepage understands what you do and knows how to act on it. If your website gets visitors but no enquiries, the cause is almost always in this group.
- Clear headline7 pts
Your main heading, and whether it says something specific instead of “Welcome”, “Home”, or just your company name.
Why it matters — A stranger decides in a few seconds whether they are in the right place. A headline that names the outcome you deliver keeps them; one that names your company does not, because they were searching for a service, not for you.
- Primary action button8 pts
A button or link that asks for a specific action — book, get a quote, start free, buy, request a demo — rather than only a “Contact” item in the menu.
Why it matters — A menu link makes the visitor do the deciding. A button that names the outcome removes that work, which is why it converts noticeably better.
- Way to enquire7 pts
A contact form on the page itself, or a booking link. Site search boxes are excluded, and a self-serve signup is noted separately.
Why it matters — Every extra click loses people. A short form on the page someone is already reading captures enquiries that a link to a contact page does not.
- Proof you're trusted4 pts
Testimonials, review scores, star ratings, named clients, case studies, links to Trustpilot or Google reviews, and customer logo walls.
Why it matters — A first-time visitor is being asked to take your word for it. Social proof is consistently among the cheapest conversion improvements available.
- Action visible near the top4 pts
Where the first call to action sits in the page, and whether one appears in the header or hero area.
Why it matters — Most visitors never scroll past the first screen. An action they have to hunt for is an action most of them never take.
Contact & trust
25 pointsImproved by SEO and UI/UX
How easily somebody who is ready to buy can actually reach you, and whether your site looks like a real business worth sending money to.
- Tap-to-call5 pts
A clickable tel: link. A number printed as plain text is reported separately, because on a phone it means copying and pasting rather than one tap.
Why it matters — Some buyers will only ever call, especially for anything urgent or expensive. Without a tappable number that group goes to whoever shows one.
- Email contact4 pts
A mailto: address anyone can write to directly.
Why it matters — Plenty of people will not use a form. They want a reply thread and a record of what they sent — and forms break silently, without ever telling you.
- Chat or messaging4 pts
WhatsApp, Messenger, Telegram or a live chat widget. This one can only ever pass or be marked unchecked, never fail — most chat buttons are added by JavaScript and are invisible to an HTML scan.
Why it matters — A share of visitors will ask one quick question but will not fill in a form or make a call. In many markets messaging captures more enquiries than a form.
- Business location6 pts
An address block, a map link, opening hours, address details in your structured data, or a store and location finder.
Why it matters — Google needs a consistent address to place you in local and map results, and a site with no location reads as less established to a cautious buyer.
- Credibility signals6 pts
A privacy policy, terms, an about page, live social profile links, a current copyright year and a cookie notice.
Why it matters — Careful buyers check that a business is real before sending money or personal details. Missing policies and a copyright stuck three years ago both fail that check.
Findability
25 pointsImproved by SEO
Whether search engines can understand your page well enough to show it to the right people. These are the on-page SEO basics — the ones that are cheap to fix and expensive to ignore.
- Page title5 pts
A title tag of roughly 15–65 characters that describes the business, not a placeholder like “Home”, “Untitled” or “React App”.
Why it matters — The title is the blue link people click in Google. Too long and it is cut off mid-sentence; missing and the search engine invents one from your domain.
- Search result description4 pts
A meta description between 50 and 160 characters.
Why it matters — This is your free advert under the blue link. Leave it out and Google writes it for you, often from a cookie banner or your navigation menu.
- Main heading4 pts
Exactly one H1 in the page's real content. Headings hidden inside cart drawers, modals and pop-ups are ignored.
Why it matters — The H1 tells both a visitor and a search engine what the page is about. None, or five competing ones, and both have to guess.
- Secure connection4 pts
That the final URL is https, and that no files are still loaded over insecure http.
Why it matters — Browsers show a “Not secure” warning, and people abandon forms when they see it. Mixed content is silently blocked, which is why a slider or form can work for you and be invisible to visitors.
- Mobile setup4 pts
A viewport meta tag set to the device width, and whether the page blocks pinch-to-zoom.
Why it matters — Without it, phones render the page at desktop width and shrink it, so your text arrives unreadably small — for most of your visitors.
- Structured data4 pts
Valid JSON-LD, and specifically whether any of it describes the business itself rather than only the page.
Why it matters — Structured data is how you tell Google your hours, rating, address and prices. Without it you cannot win the rich results that take the clicks.
Speed & health
20 pointsImproved by Web development
The technical basics that decide whether people wait around. One of these is a real measurement taken on the connection; the rest are proxies, and the report says so rather than dressing them up as Core Web Vitals.
- Server response time6 pts
Time to first byte, measured live, including DNS and connection setup. Under 600 ms passes.
Why it matters — This delay happens before a single pixel appears. It is the part of load time visitors experience as “this site is slow”, and Google uses it as a ranking input.
- Page code size4 pts
How many kilobytes of HTML the browser actually downloads — the compressed figure, not the decompressed one.
Why it matters — Grading a 700 KB document that compresses to 70 KB as “heavy” would be false. What matters is what crosses the wire before anything appears.
- Scripts delaying the page3 pts
Scripts in the head with no async or defer, which the browser must finish downloading before it can render anything.
Why it matters — Tracking and chat scripts are the usual culprits, and they rarely need to block. This is one of the commonest reasons a site feels slow on decent hosting.
- Image descriptions4 pts
The share of images carrying an alt attribute. An empty alt is correct for decorative images and is never counted against you.
Why it matters — Screen readers skip images without alt text, which is an accessibility risk in most markets, and search engines cannot read them either.
- Text compression3 pts
Whether the server sends pages compressed with gzip, Brotli or similar.
Why it matters — Compression typically cuts page text by 70% or more. Without it every visitor downloads several times more data than they need to.
Questions people ask
How accurate are free website audit tools?
It depends entirely on whether they admit what they cannot see. Most graders score every check they run, including ones they had no way to verify, which inflates the problem count and makes the score look worse than the site is. This one marks anything unverifiable as 'not checked' and removes it from the score altogether, and it prints the raw evidence — your actual title text, the button label it matched, the measured milliseconds — beside every finding so you can check the work yourself.
Is a free website audit worth doing?
As a first pass, yes: it takes twenty seconds and it will tell you whether the basics are in place. What it cannot do is judge whether your design works, whether your copy persuades, or how you rank for a given search — those need a person. Treat a free audit as a way to rule out the obvious structural problems before paying anyone to look deeper.
Is this website audit really free?
Yes, and nothing is held back. The scan, the score, every finding and the step-by-step fix for each one are all shown immediately with no signup and no email required. There is no paid tier and no upgrade — if you want to take the list and hand it to your own developer, that is exactly what it is for.
How accurate is the website audit?
Every finding is based on something we actually observed in your homepage's HTML or measured on the connection, and each one shows that evidence. Where a check can't be verified — content rendered by JavaScript, no images on the page — we mark it as not checked and remove it from your score rather than guessing. Page size and script counts are labelled as rough proxies, because that's what they are.
What does the money estimate mean?
It's a model, not a measurement. We take the visitor count and customer value you enter, assign each unfixed conversion leak a conservative share of visitors it could be costing you, cap the total at 1.5%, and show a range. The tool prints the entire calculation so you can see every assumption and disagree with it.
Does it check my whole website?
No — it scans your homepage only, because that's where most first-time visitors land and where the majority of these issues live. A full-site crawl of every page, along with real Core Web Vitals and rankings data, is something we do as part of a manual review.
Do you store my website data or add me to a mailing list?
No to both. We don't ask for your email at any point, so there is no mailing list to unsubscribe from. The scan itself isn't stored either — it exists only in the page you're looking at, and closing the tab is the end of it. Your site sees one visit from our scanner, and nothing is written or submitted to it.
My site couldn't be scanned. What does that mean?
Usually one of three things: the site is behind a bot-protection service like Cloudflare that blocks automated visitors, it's temporarily down, or the address has a typo. A block is a security setting rather than a fault. In that case a person needs to look at the page instead.
Which countries and currencies does it work for?
It works for any business anywhere. The checks make no assumption about country, language or calling conventions, and the money estimate can be shown in any of 28 currencies with the correct local number formatting.
We build and rank the websites behind these scores
CorgenX is a web development and SEO studio working with businesses worldwide. The checks in this tool are the same ones we run by hand at the start of every project — the difference is that we then go and fix them.